Course curriculum

    1. How to use this course

    2. Overview and Course Objectives

    3. References: Mercedes-Benz Strategy Hub

    4. Before we start

    1. We are Mercedes-Benz

    2. Business Units

    3. Brands and Product Portfolio

    4. Product Highlight

    5. Product Spotlight: Gelandewagen. Electrified.

    6. Our Leaders: Board of Management

    7. Our Global Team

    8. Pitstop

    1. Trends

    2. Cars

    3. Vans

    4. Mobility

    5. 2024 Annual Results

    1. Our Purpose: First Move The World

    2. Mercedes-Benz at a Glance

    3. Why have a Purpose?

    4. Our People Principles

    5. People Principles: Defining how we work and interact with one another as a team

    6. People Principles for Leaders

    7. Pitstop

    1. Defining Class since 1886

    2. Project Focus: Daimler AG to Mercedes-Benz AG

    3. Daimler embarks as the Mercedes-Benz Group

    4. Mercedes-Benz Day One

    5. Timeline

    6. 1886 - 1936

    7. Founders and Pioneers

    8. Gottlieb Daimler

    9. Carl Benz

    10. Wilhelm Maybach

    11. Bertha Benz

    12. A girl called Mercedes

    13. 1938 - 1968

    14. 1969 - 1977

    15. 1978 - 1998

    16. 2002 - Now

    17. Mercedes-Benz Star

    18. Shaping Pop Culture

    19. Pitstop

    1. Six Pillars of our Mercedes-Benz Strategy

    2. 1 Think and Act like a Luxury Brand

    3. Luxury Guide and Brandy Promise

    4. Luxury is about

    5. Quality is Luxury

    6. Luxury Touchpoints

    7. Brand Strategy

    8. 2 Focus on Profitable Growth

    9. Manufaktur

    10. 3 Expand Customer Base by growing Sub-brands

    11. 4 Embrace Customers and grow recurrent revenues

    12. 5 Lead in Electric Drive and Car Software

    13. MB.OS

    14. 6 Lower cost base and improve industrial footprint

    15. Pitstop

About this course

  • Free
  • 89 lessons
  • 1.5 hours of video content

Know more about the Mercedes-Benz Group and Mercedes-Benz Group Services Philippines

Big Picture, Strategy, People Principles, Foundation, Transformation and Finance Operations

Enroll today